Privacy Policy

At India Ethnic Fashions, we take your privacy seriously. This Privacy Policy describes how we collect, use, and protect your personal information when you use our platform.

1. Information We Collect

We collect information that you provide directly to us, including:

  • Name and contact information
  • Shipping and billing addresses
  • Payment information
  • Account credentials
  • Order history and preferences
  • Communication history with our support team

2. Automatically Collected Information

When you use our platform, we automatically collect:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, time spent, clicks)
  • Location data (with your consent)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Provide customer support
  • Send order updates and shipping notifications
  • Improve our platform and services
  • Personalize your shopping experience
  • Send marketing communications (with your consent)
  • Prevent fraud and ensure security

4. Information Sharing

We share your information with:

  • Payment processors to handle transactions
  • Shipping partners to deliver orders
  • Service providers who assist our operations
  • Law enforcement when required by law

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

6. Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Object to processing of your information
  • Withdraw consent for marketing communications
  • Request data portability

7. Data Deletion

You have the right to request deletion of your personal data. Here's what you should know about data deletion:

How to Request Data Deletion

  • Log into your account and visit the Privacy Settings page
  • Use the "Delete My Data" option in your account settings
  • Email us at [email protected] with the subject "Data Deletion Request"
  • Write to our postal address with your deletion request

What We Delete

  • Personal information (name, contact details, addresses)
  • Account credentials and preferences
  • Order history and shopping patterns
  • Communication history
  • Saved payment methods (excluding records required by law)

What We Retain

We may retain certain information even after deletion request:

  • Information required by law (tax records, transaction history)
  • Aggregated, anonymized data that cannot identify you
  • Information necessary for legitimate business purposes (fraud prevention)
  • Data shared with third parties prior to deletion request

Deletion Timeline

We will process your deletion request within 30 days. You will receive a confirmation email once the deletion is complete. Some data might take up to 90 days to be completely removed from our backup systems.

8. Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze usage patterns, and deliver personalized content. You can control cookie preferences through your browser settings.

9. Children's Privacy

Our platform is not intended for children under 13. We do not knowingly collect or maintain information from persons under 13 years of age.

10. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

11. Changes to Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
Address: NK Enterprises, 6A/1123 Ground Floor, Sector 6, Lucknow, Uttar Pradesh 226029, India

Last updated: 13 April 2025